“It seems listeners value quick dopamine hits over well-crafted masterpieces” Each song is deeply personal, layered, and unique with novel instruments and samples as well as his vocal range portraying a multiplicity of emotions and providing a truly immersive experience. His mysteriousness and inconsistency seem emblematic of his musical genius as he combines the styles of R&B, soul, and psychedelic pop while communicating his story through his love for cars and fantasy comparisons. Following his meteoric rise, he disappeared again for four years, supposedly living in London while he recorded the critically acclaimed album Blonde. At the start of his career Frank moved to California to record and connect with Tyler the Creator which led to the release of his mixtape Nostalgia Ultra, followed by his debut album Channel Orange a year later. For Frank, these long periods of introspection are required for his music to have any significant meaning, and that is why his music is so outstanding. This falls into the observation that art imitates life. These prolonged absences are usually taken as Frank searches for new inspiration for his music.
As a result, he appears to transcend fame but also remain fundamentally relatable. Rather than killing his momentum, this actually serves to increase his popularity as fans (im)patiently await his next public appearance. He limits his appearances and makes sure to restrict the number of things he shares on social media, with what he does share typically being quite cryptic. However, When the popularity of these artists eventually tapers off, everyone moves onto the next set of internet stars who will most likely face the same fate.įrank, however, seems to buck this trend. Some music is even created specifically for the app, referencing pop culture and trends, effectively capturing algorithms. Songs that have been out of the mainstream for decades can become viral hits out of the blue.
The presence of TikTok too has helped transform the music industry, becoming an essential marketing tool for musicians and record labels. “His mysteriousness and inconsistency seem emblematic of his musical genius” However, this consistency isn’t always a great thing as fans get tired of hearing the same uninteresting music, leading artists to get burned out and further deteriorating the quality of the music released. In this sense, artists try to keep their momentum constantly increasing in an attempt to stay relevant. Drake, for example, has steadily released music every year for the last decade.
The average artist releases a group of singles followed by an album, and tours relatively consistently with no more than two years between each project. A post shared by Frank Frank's latest Instagram post – his account has very few posts and each of them reveal very little about him, but despite this he still gathers over 1 million likes
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